Speakers

James Martin is an expert in responsible digital technology, with a particular focus on AI. He developed and leads “Frugal AI” and “Responsible AI,” training programs on the risks and impacts of AI and how to mitigate them, in collaboration with GreenIT.fr, the pioneering green IT collective. He has advised companies such as Groupe La Poste, VINCI, Sopra Steria, Groupama, The Shift Project, Sage Publications, and many others on these topics. Founder of the publication BetterTech (2018), dedicated to responsible technologies, James is a frequent speaker at conferences on these topics (VivaTech, ChangeNOW, Green IO, among others). A founding member of the association that created EcoLogits, a benchmark system for estimating the impacts of AI, he is co-author of the Green IT study “Environmental Impacts of Artificial Intelligence Worldwide,” 2026.