Companies are investing heavily in data and AI to produce increasingly reliable analyses and increasingly relevant recommendations.

However, even the best recommendations are worthless if they are not understood, accepted, or used properly. In the age of AI, the challenge is therefore no longer simply to produce accurate data or a high-performing model. It is to transform this intelligence into a true driver of decision-making, communication, and value creation.

At the intersection of neuroscience, psychology, and storytelling, this lecture explores the human factor—one that is often overlooked in data and AI projects. Between an AI’s performance and the resulting decision, there remains one decisive factor: our brain.